We're pleased to announce the RED Trade-In Program, which offers significant savings when you upgrade to a new RED camera BRAIN. Trade in your current RED camera for a new DSMC2 RED camera BRAIN and receive substantial savings – up to $15,000 off list price of the new camera.

Save with limited-time Canon EOS C700 production accessory bundles. These are only available until June 30, so shop online now or contact our sales team.

Photographers, videographers, and cinematographers haven't always had a wide selection of affordable, native mount lenses for their Sony α7 cameras. G Master lenses change that with high resolution and a beautiful bokeh. Sony's durable optical design helps minimize artificial coloration and provides coverage for future large sensor cameras. The G Master lineup covers from 24mm to 200mm and includes both prime and zoom lenses, with wide-angle, portrait, and a zoom suited to sports or wildlife – all in an FE mount that attaches to your α7 camera without the need for an adapter.

Compact and strong, with the ability to make quick, one-handed tilt adjustments on the fly, the Cameo Swivel Mount will quickly become your best friend in the field.

Our latest installment of Pick of the Month is here, and this time we’re tapping into our talented Chicago office. This series highlights some our most experienced staff members and gives them a chance to share their first-hand knowledge with you.

May’s already on its way out, so that means it’s time for the latest installment of Pick of the Month. This series highlights some our most experienced staff members and gives them a chance to share their first-hand knowledge with you.

With April comes our latest installment of Pick of the Month. This series highlights some our most experienced staff members and gives them a chance to share their first-hand knowledge with you.

We work hard to keep our showrooms stocked with the latest and greatest gear that content creators need to know about. These interactive spaces not only allow you to get hands-on with gear, but also make it easy to have your questions answered by our knowledgeable staff.

Our Rental Prep Technician Allison Anderson loves the selection of vintage lenses that are offered by AbelCine's Rental department.