I got the chance to stop by Fujinon’s booth at NAB 2019 and spoke with Tom Fletcher about Fujinon’s brand new line of full format cinema zoom lenses, called Premista. The first two lenses in this series are a 28-100 T2.9 and a 80-250mm, which is a constant T2.9 from 80-200mm and then gradually ramps up to a T3.5 from 201-250mm.

ARRI's surprise announcement last week of their new ALEXA Mini LF camera system has created a lot of buzz. We've had a lot of interest in the new camera, and we are currently taking preorders with a $5,000 deposit. To help folks get the information they need, we've gathered the most popular questions we've received and answered them here. Be sure to check back often, as we will update this list with new information and additional questions.

Right before I had to hop on a plane heading to NAB in Las Vegas, Jose from Core SWX stopped by our Brooklyn location to show us their new Helix line of batteries.

The ARRI ALEXA Mini LF is the hottest ticket in town, so I was very fortunate to not only sit down with ARRI's Marc Shipman-Mueller, Product Manager of the ALEXA LF and ALEXA Mini LF, but also to get my hands on the camera.

Recently, I had a chance to take a first look at the brand new Litepanels Gemini 1x1 Soft. Now in the 1x1 form factor, this light's design is based on its Gemini 2x1 predecessor. In this video, I take a look at the features of this new light, including the easy to use menu, and show you a few applications.

Canon announced their new Sumire Cinema Prime lenses today. This new set of full format PL-mount lenses builds on their popular Cinema Primes, which are exclusively in EF mount.

Aputure has recently updated their hugely popular 120d COB (chip on board) lighting fixture to the 120d II. They have also introduced updated versions of their Light Dome and Light Dome Mini lighting modifiers. This is in addition to their 300d lighting fixture, which produces huge output for its size and price point.

One of the buzziest shows in recent months has been Netflix's Russian Doll, which follows a young woman named Nadia (Natasha Lyonne) as she is stuck reliving the same night in a time loop. Most of the show was shot on location in New York, and DP Chris Teague worked closely with the AbelCine rental team on the planning that went into creating the show's look.

The Sony VENICE has been out for a while now and has quickly become a popular camera for feature films, television series, and a wide range of other applications. The VENICE produces great looking images, as it should, and it also offers a very good post workflow. Sony has been improving their workflows for years, and after many iterations, they really nailed it down in the F55. The VENICE builds on this even more and does a great job of keeping things simple.