As ARRI’s newest digital cinema camera, ALEXA 35, begins to make its way into the hands of more and more filmmakers, we thought now would be a good time to present a summary of ARRI’s new REVEAL color science, which includes hardware, firmware and software features – some of which are specific to the new camera and others that can be leveraged with recent ARRI cameras like the ALEXA LF and ALEXA MINI LF.

Today ARRI announced a brand new camera in their popular ALEXA lineup. The ALEXA Mini LF is the companion camera to the full-bodied ALEXA LF. This LF (large format) ALEXA Mini has the same 36 x 25mm 4.4K sensor as the ALEXA LF, but now in a much smaller form factor. The new camera has the same basic footprint as the ALEXA Mini, but with some significant differences.

DP Colin Quinn of RiTE Media recently completed filming Grobb, a sci-fi adventure shot on location in the Great Plains of Pawhuska, Oklahoma. To capture the action and sweeping landscapes, the production chose the ARRI ALEXA LF and Leica Thalia Primes. In this conversation, he discusses the project, how he arrived at this camera and lens package, and his impressions of how it performed in the field.

We're focused on full format at NAB 2018, and that means we have the brand new ARRI ALEXA LF, now in final shipping production form, in our booth. Let's take a look.

ARRI's announcement of the ALEXA LF has the industry buzzing, to say the least, and some people are wondering about the other half of their recent announcement – ARRI's Signature Primes, the large image circle optical companions to ALEXA LF. Looking through the set of announced focal lengths, things get interesting.

ARRI today announced their new ALEXA LF camera. The latest in their ALEXA camera line, it features a large format sensor. Watch my sneak peek at this exciting camera, as well as ARRI's new Signature Prime lenses.