ZEISS has just announced a new chapter in cinema optics: the Supreme Primes. These full format, large image circle primes build on ZEISS's deep experience in cinema lenses and provide a modern, yet classic, platform that looks to combine the best aspects of classic Super Speeds as well as modern Ultra and Master Primes. Initial availability is scheduled for this fall. Let's dive in and take a closer look at this exciting new option for top-tier full format cameras like the ARRI ALEXA LF, Canon C700 FF, RED MONSTRO, and Sony VENICE.