Cooke announced the launch of a new line of Full Frame (aka Full Format) prime lenses – the S8/i series. These new flagship lenses slot in at the top of Cooke’s range of spherical Full Frame primes. The set will initially comprise focal lengths of 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm. Nine additional focal lengths are anticipated in Fall of 2022, including 18mm, 21mm, 27mm, 35mm, 65mm, 85mm MACRO, 180mm, 250mm, and 350mm.

Since their release in Fall 2019, ZEISS Supreme Prime Radiance lenses have offered DPs a unique creative choice in lens selection that's applicable to a wide variety of projects. These lenses feature highly expressive, yet also highly controllable, flare behavior thanks to their T* Blue coatings.

Recently I was joined by Michael Best, ARRI Product Manager of Professional Camera Accessories, to take a closer look at ARRI's new Hi-5 wireless follow focus system.

Join me, along with Canon Senior Product Specialist Ryan Snyder, for an in-depth first look at Canon's first hybrid Cinema EOS/still camera, the EOS R5 C. We'll explore this exciting new camera's unique features, from the dual-menu system, to the 8K sensor, dual card slots, timecode input, flexible recording modes (including internal Cinema RAW Light), and much more. Check out the video above for the full run-down.

One of the main benefits of using ARRI's Electronic Control System on set is that it frees the Camera Assistant from various tasks that may have meant lots of record keeping and reports – the ECS system records vital information directly into each file recorded by an ARRI camera.

Following Sony’s recent release of firmware version 3.0 for their popular PXW-FX9 full frame cinema camera, we thought it would be interesting to continue exploring and documenting some of the new features in this latest free update, as we did with version 2.x in July.

In this blog, I sit down with Simon Marsh, VENICE Product Manager at Sony, and Tim Nagasawa, DIT, for a comprehensive first-look at the recently-announced Sony VENICE 2 digital cinema camera.

Sony has announced a new version of their flagship full frame VENICE camera, VENICE 2. VENICE 2 shares much in common with the existing VENICE body, while bringing a host of new features and advantages, including an 8.6K sensor version (a 6K sensor version, as on the original VENICE is also available; both are full frame), true internal RAW and ProRes recording to AXS media, 16 stops of dynamic range, and new dual native ISOs of 800 and 3200.

The Sony alpha FX3 is an E-mount full frame camcorder that bears a striking resemblance to the a7S generation of mirrorless cameras. It can live in the world of no-budget indie filmmaking or as a complement to more advanced digital cinema cameras, such as the FX9 or VENICE.