It can be tough to pinpoint exactly where virtual reality fits within the current landscape of content creation. Is it the next big thing? Is it a flash-in-the-pan? Or is it, perhaps, somewhere in between?

This week Panasonic released firmware Version 7.0 for the VariCam 35 and HS, and Version 5.0 for the VariCam LT. These updates feature expanded ProRes recording, including higher bit rate Apple ProRes codecs and VFR to allow for more internal recording options to support your production's needs.

The Lexar Professional Workflow hub, the HR2, is quite possibly the product editors and DITs have been looking for for years.

Lexar CFast 2.0 cards have become a popular choice with our customers. Their Professional 3500x and 3600x cards present a great combination of performance, reliability and value. We've found them to be rock-solid media at a great price.

ARRI has announced their new Master Grips, a set of flexible, ergonomic handgrips with a rich feature set for camera and lens control.

Convergent Design has announced an exciting new upgrade option for their popular Odyssey and Apollo line of monitor/recorders. It allows a single camera shooting in UHD 3840x2160 to create the effect of shooting with multiple cameras. It does this by extracting HD resolution windows from the "master" 4K image. In addition to monitoring and recording the full image (supersampled down to HD resolution), the additional "angles" can be also be recorded.

As IBC 2016 draws closer, the internet is abuzz with rumors and announcements of new products to be introduced at this year's show. One of the first official product announcements, published today, was the introduction of Zeiss's newest offering in the lightweight zoom category, the LWZ.3 21-100mm T2.9-3.9.

Canon announced today their new C700 Cinema Camera, the XC15 4K video/still camera, and two new 4K production monitors. Recently, I had the opportunity to talk to Canon's Jesse Mineo about these exciting additions to the Canon line, as well as the DP-V1710 and DP-V2420 HDR reference monitors.

Canon's newest firmware update (1.0.4.1.00) for their C300 Mark II camera contains a number of nice improvements to the camera's features and functionality. One of the updates that caught our eye is the inclusion of a new logarithmic gamma curve, Canon Log 3, available from the Custom Picture menu.