Sony has been teasing the #NewFTranformed for several weeks now, and it's finally time to reveal the meaning behind the campaign. Just introduced at NAB 2014, the ENG/EFP Build-Up Kit is designed to make the F5/F55 a truly shoulder-mountable camera.
With the overall dimensions and weight of an ENG camera, the build-up kit includes intuitive, familiarly-placed controls, an adjustable shoulder pad, and comfortable viewfinder placement. Juan Martinez, Senior Product Manager at Sony, was kind enough to walk me through some of the features in the video above - watch to find out more.
