ARRI just announced an extension to their Signature lens family, with four new Signature Zoom lenses. These lenses are designed for universal use with any large-format or Super 35 camera.

IBC 2019 has come to a close, and there was no shortage of major new product announcements. We've rounded up the highlights, along with our blogs on the new tech and some pictures from the show floor. Keep reading below to catch up on on anything you may have missed.

ARRI Signature Primes are designed for use with full format digital cinema cameras. Signature Primes exemplify state-of-the-art optical precision, yet they render organic, emotionally engaging images, gently softening and texturizing the large format with natural skin tones and creamy bokeh. A fast maximum aperture of T1.8 facilitates shallow depth of field and the smooth focus fall-off gives subjects heightened presence in the frame.

With the growing demand for full format, there is a need for high quality lenses of all types that cover the cameras’ sensors. When it comes to macros, RAPTOR Macros from IB/E Optics are best in class with a complete set of focal lengths, outstanding optical quality, and an interchangeable lens mount system.

NAB is here, and there's no shortage of major new product announcements. We've rounded up all the big ones on this page, and we'll update it throughout the show. Be sure to check out our blog coverage for more details from our Technical Specialists. If you're in Las Vegas, come find us at one of the gatherings we'll be attending.

This year we're focused on full format, and our booth #C8215 is the only one to bring together full format cameras and lenses from all manufacturers. Stop by to see the gear and speak with our technical specialists. And, be sure to visit our NAB Portal for more on this exciting technology and other show updates.