A cinematographer and lighting designer by trade, Rick Siegel has worked on feature length and short films in the narrative and documentary genres. He photographs episodic television series as well -- in music, comedy, fashion, home style, reality and magazine formats. In this blog, he tells us all about his Sony PMW-F3 rig.

At NAB this year Fuji is showing off their entire line of Cabrio lenses - the 19-90, the 85-300, and the brand new 14-28 T2.9.

Yesterday, we showed you the Cabrio 19-90mm Zoom that is featured on the PMW-F3 in our NAB booth. Fujinon is also showing a companion lens, the Cabrio 85-300mm T2.9 zoom, at their booth.

Fujinon announced the release of their new convertible Cabrio 19-90mm T2.9 zoom lens last week.

Fujifilm's Optical Devices Division today announced their latest entry into the 35PL lens market, the Fujinon 19-90 T2.9 Cabrio zoom lens. The name Cabrio is a reference to small convertible sports cars, aka Cabriolets. The lens is both physically compact, at less than nine inches in length, and a feather-weight, at less than six pounds, making it the longest focal range handheld lens available. But the Cabrio allusion also extends to the included removable handgrip/zoom rocker servo.