Red Bull Media House is no stranger to epic footage. In one of their recent videos, Chain Reaction (which you can watch above), Director Nicholas Schrunk and his team had to find a way to capture multiple, specifically-timed stunts on a tight shooting schedule and in a remote location.

For Steve Holleran, a camera has always been a means to capture the beauty of the world. From commercials to documentaries to shorts and music videos, he has always focused on images that tell compelling stories. For his latest project, indie feature The Land, he teamed up with Steven Caple Jr., a friend of his from his USC MFA Production Program days.

For sports, nature or any other application requiring an extremely long zoom range, equipment choices usually involve very large, heavy, and expensive lenses. While S35 sensor cameras brought huge improvements in sensitivity and dynamic range, the larger image circle posed several problems when looking for a portable lens with a high zoom ratio. However, it's now possible to achieve an extended zoom range in a considerably smaller package.

Zeiss creates high-quality cinema lenses that can be used for a variety of creative and technical applications. With so many great lens options, it can be difficult to choose the best lens for your needs. To make things a little easier, we have created two new resources. Our CP.2 Lens Lineup presents all the CP.2 lenses in one easy-to-read comparison chart.

RED's WEAPON 8K camera, announced at this year's NAB show, has many people excited. RED has always pushed the boundaries of digital cinema, and the WEAPON 8K is another great example of this. The most interesting, and perhaps confusing, aspect of this new camera is the size of its sensor.

There are currently many new cameras hitting the market, often with new lens mount types. It comes as no surprise that everyone is trying to determine the best lenses for their new camera system, while others are trying to utilize lenses they already own with a new camera. We all know that lenses often outlive our cameras, so it only makes sense to get the most out of them.

You've selected a lens family, but choosing which focal length to use for each shot is an art in itself. A few things to consider when choosing your focal length are: proximity of the camera to the subject, whether the camera is a character in the story or purely observational, and whether you'll be using the lens to control the subject's perspective and their relationship to the background.

Sony's enormously flexible PXW-FS7 has been shipping for about eight months now and is very well received at many different levels of the market. With its two shooting modes -- Custom and CINE-EI -- this camera is well suited to a wide variety of productions and applications.

Recently I had the opportunity to test the brand new IBE Optics PLx1.4, which just started shipping this month, out in the field. I chose to test it alongside the PLx2 in a pure run-n-gun situation in various spots around Chicago.