Creating Doc-Style Content For Brands

This three-day hands-on workshop focuses on how to create doc-style content for brands across platforms like the web, social media, and print. Over the course of the three days this workshop will feature industry speakers, case studies, and workflow guidelines, plus collaborative exercises in creative treatment / story-boarding, budgeting, and production. You will gain important presentation and marketing skills such as: creating a reel, connecting with clients, maintaining client relationships, creative pitches, and selling an idea.

This workshop is led by Elettra Fiumi, entrepreneur, journalist and filmmaker, as well as industry professionals working with clients such as J.P. Morgan Chase, Canon, Ford, Universal, and many more! Creating Doc-Style Content for Brands is geared towards DPs, directors, producers, and members of in-house production companies who want to work with brands to create doc-style and branded content.

You will come away with the practical, production, business, and marketing tools from which to create short-form lifestyle content for corporate clients, brands, advertising, branding, and content agencies.

Topics:

DAY 1: Getting the job

• Understanding the landscape
• Online presence
• Networking
• Identifying opportunities
• Pitching, RFPs, proposals and decks

DAY 2: Doing the job (part 1)

• Journalism approach
• Building budgets
• Deliverables
• Contracts
• Pre-Production
• Production

DAY 3: Doing the job (part 2)

• Post Process
• After the gig
• Q&A
• Networking exchange of ideas and ways to collaborate