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Content Style Guide

Your headline for the page - H3

The subheading is a one sentence intro to the topic of the page. It wraps to two lines, if needed. You can be informal. This is H4.

This a Featured Content block. All Lego pages get one right below the banner. This is required. Although the block allows you to add buttons, do not use them here to match the original design. This serves as the introduction to the page. Keep it short. One paragraph is best – about this amount of text. After this block, you can use whichever modules suit your copy and layout the best.

Featured Service
Featured Service

This Lego block is called Featured Services. The title is styled in all caps and there is a big call to action button. Click the buttons for examples of how we've used them. They are best for promoting a service, hence the name.

Service Example
Service Example

You have room for six lines of text here, which is approximately 250-270 characters. Do not go over what fits in these six lines because it will get cut off. Remember not all browsers display text the same size, so it better to be a little bit under.

One More Service
One More Service

I suggest using only one row of these boxes. If you have more content you want to add or it is not a major service, try using the Featurette Content Panel instead. If you have only two items consider the Split Content Panel. Ideally, all the boxes in a row would have the same number of lines of text.

This is the Free-Form Content Block – H3

Notice that this box is narrower than the other blocks on the page. Make sure to place it somewhere where the extra white space helps the layout. You'll also want to balance out the blocks that have white and gray backgrounds, as well as the ones that are very text or image heavy.

This is a sub-heading in your content – H4

Notice how this page looks nice when you alternate between blocks with gray and white backgrounds. The amount of text you put here is up to you. This is the main content area of a detail page (T6). It can also be used on landing pages to provide more info. This is also where you can add product cards.

Content Panel with Buttons - H3

Subheading for content panel with buttons - H4

This type of block is useful for calling out short bits of content that you want people to take action on. It is also good for breaking up the page and introducing new sections, especially if they don't have headings like the Featurettes below. You might be interested to learn that the CMS has no spell checker. Be diligent about copying everything into Word for proofing purposes. Also, there is no auto save, so remember to save your changes as you work.

Other Types of Content

There are more types of content you can add to your page:

  • Lists of items in various styles
  • Videos
  • Image sliders, example
  • Tables (adding CSS is required and they are a pain – not recommended)

The Tabbed Panel is for adding logos (Example: Service page). A Call to Action panel is possible, but usually only used for main department landing pages.

Working with Lego Blocks

You can drag and drop the blocks to reorder then, but you can't convert from one style to another if you change your mind. There is also no way to copy a full Lego block or an entire page. If you ever open one of the Lego modules and all you see is gray, collapse it and reopen it, or use the HTML button to edit the text.

If there are required fields like images and links, be sure to add all the images before you hit save. If you forget an image and you have to add it after you saved the block, you have to upload all the images again. Even though it looks like they are uploaded, they aren't. Placeholder graphics are in Egnyte > Marketing > Website_Graphics > Default-and-placeholder.

Marketing can create final images. For more detailed guides or questions, ask Anna.

Image Sizes

  • Main Banner: 1920x600
  • Featured Service / Featurette: 390x220
  • Split Content: 589 x 359

Split Content

Split Content

This links to the calendar list view. Use an image that is dark and not too busy so that you can read these words. 130 char. max.

Split Content

Split Content

Some words about what the page they are going to will be about. Keep it short, sweet, and informal. Get some keywords in for SEO.

This Heading Is H5

It is not used very often. Notice that it maintains the case you type rather than converting it to all upper case.

 

This is the H6 style

H6 should not be used in any body copy. It is only used in for CSS styles.

This is a client testimonial. Press return after the last line of text to add a space before the name. Otherwise the text is styled for you, centered in italics. This block should only be used for testimonials.

- Person's Name

Call to Action