X-Rite ColorChecker White Balance Card

The X-Rite ColorChecker White Balance Card is spectrally neutral to deliver accurate white reproduction for both photo and video workflows. Use it to perform custom, in-camera white balance to guarantee precise, uniform, neutral white under any lighting conditions.

ColorChecker White Balance also gives you a way to adjust your digital camera's color sensitivity to exactly match the ambient lighting conditions; in effect, change what the camera “sees.” The perceived color of white changes based on ambient conditions—outdoor it is perceived to be cooler, indoor it is perceived to be warmer, and under fluorescent light, greener. Even in a controlled studio environment, this can be a problem. Whether on location or in your studio, establishing an accurate custom white balance before each photo session or video shoot ensures accurate colors from the start.

With the ColorChecker White Balance Card you can:

• Eliminate color casts
• Improve the color preview on your camera’s display so your histograms are more reliable
• Make post production color editing faster and easier by eliminating the need to neutralize each image individually

Physical Specifications:

• Dimensions: 8.25" x 11" (21.59cm x 27.94cm)
• Weight: 0.5 lb