Vortex Media WC3 WarmCards Complete 3.0 White Balance Reference System

The Vortex Media WC3 WarmCards Complete 3.0 White Balance Reference System is a sophisticated set of white balance cards that make it easy to get a warmer (or cooler) white balance, and keep the modified white balance consistent throughout the shoot, with precision. WarmCards provide the fastest, easiest, and most consistent way of achieving warmer, more pleasing skin tones that clients and audiences prefer. No gels, no filters, no special lighting, no extra time color-correcting in post, and they are compatible with all professional TV and video camcorders.

If you can white balance, you can Warm Balance. Once you've seen the difference WarmCards can make, you'll probably never use an ordinary white balance card again. WarmCards are used regularly on just about every network news magazine, nightly news program, and all the major cable channels. If you watch TV, you've seen the effects of WarmCards in action.

Using WarmCards is just as easy as white balancing on a normal white card. Just aim the camera at the WarmCard and press the WB button on your camera. The concept is simple. When you set your white balance using one of the WarmCards you are calibrating the colorimity of the camera so that it starts at a baseline neutral setting that matches the lighting conditions at that place and that time. Then you are adding a certain amount of "warming" to the white balance so that you get warmer and richer colors.

WarmCards are strong and durable. They won't get bent, folded, dirty, faded, or dog-eared no matter how you use them. They are 100% waterproof, easily wiped clean, and the matte finish reduces reflections. Every set of WarmCards includes a convenient carrying case. 

Features:

• Virtually indestructible
• 100% waterproof, light-weight, and easy to clean
• Includes (8) 6" x 9" and (8) 4.5" x 6" cards in eight different shades
• Includes an 18% Gray card, Minus Green card, and a normal White card
• A canvas carrying case and lanyard are included